All Posts Tagged With: "twitter"

Dropping journalist names in new business pitches? You might just pissed off the journalist

My colleague Soumya forwarded me some of these tweets by some journos in India. Check them out below. By the way, I also don’t like dropping names without permission. However, it also matter on what context the names are mentioned. During a pitch, if the client asks us if we can tell them about the top technology journalists in India. I don’t think saying mentioning a name there hurts. Saying I know such and such can be little sensitive. But definitely we should mention all relationships are professional. What do you folks say?

Indian journalists Twitter lists for PR professionals

We have talked about using Twitter to enhance your media relations practice in the past. We talked about how many journalists are using Twitter today and some of us are now directly pitching to them using the 140 characters miracle. Our media friends love it too – it’s fast, crisp, and devoid of any fat adjectives.

How to use social media sites to enhance your PR connections

Most of us today are active on various social media sites and in fact, some of us use these sites in our day to day work. So what are the various sites we can get started with? One of the ways I have used social tools successfully in my PR job is in the media relations bit – forming new contacts, pitching to journalists, getting fast information about the media, etc. Below are the top five sites for me. Which are yours?

Key Marketing & PR Posts This Week (April 22, 2009)

#PRdebate: Can PR step up to the digital challenge? – If by ‘the PR industry’ you mean traditional agencies or ‘the dinosaurs that run PR who don’t get the significance of digital’, as James Warren put it, then i agree PR has already lost. But if we’re talking about the growing band of smart new [...]

Key Marketing & PR Posts This Week (April 16, 2009)

The Domino’s Effect – Domino’s brand cultivated over 49 years…damaged in 30 minutes or less. The latest viral video on the Web today isn’t related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today’s social video frenzy is a real time case study of what happens [...]

Key Marketing & PR Posts This Week (March 31, 2009)

5 Elements of a Successful Facebook Fan Page – For many companies a FacebookFacebook reviewsFacebook reviews fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific [...]