PR is for consultancy, not a labour factory?

They say there are PR agencies in India, leading ones in that- big names, old names- where employees have to don fresh morning after-bath looks at 7 pm. The work goes on till 9pm on an average. Saturdays are working- it’s actually a half day but the bosses always find an excuse to make you stay back till 6pm. The reason for not giving Sats off- they have a lot of clients who work on Saturdays. Their client servicing people should therefore work 24/7. Probably that’s why the poor souls there have dark circles under their eyes.

Rumour has it that they have to constantly face their computer monitors whole day. If caught loitering around, you can be reprimanded. There are cameras hovering above. Ok this one’s a bit exaggerated maybe. But the idea is that only.

90% of the agencies in India probably have Sats off. There is no rocket science hi-critical job required everyday in PR. Of course if there’s a crisis, people can cancel their Saturday siestas. That’s the norm everywhere. When will the yesteryears’ PR guru wannabes give a break to the young ones?

Another reason why these agencies suck is that they don’t pay. The bosses scream like horror films. A manager level person is given 5 clients to handle- and made to do gluing the newspaper cutting to the PR agency masthead to strategising 5-star ideas for the wannabe famous clients. Result- people quit that place like crazy.

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India PR Blog is the leading public relations site in India and ranks among the top 25 PR blogs in the world. It is written by a team of PR professionals and journalists from a cross section of organisations and provides PR resources, tips, discussions, tools, and analysis of the PR practice, industry developments, trends, issues, and media developments. The initiative is an attempt to gather some of the experienced and young minds from the Indian PR industry, share them freely with one and all, have a discussion, and help take the industry forward. The blog is read by more than 1000 PR professionals across levels and organisations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific. You can contact Editor via email here or online here.

2 Comment(s)

  1. On Apr 23, 2006, Anonymous said:

    It is called the gromming ground for PR people. You wanna enter PR from sales, road construction, music, being a chef, or any other job, get into PR for one year. Then go to the finer pastures.

  2. On May 8, 2006, Anonymous said:

    Sure is the best in terms of learning…and the fact is that they do have a lot of fun people in there, some of whom have stuck around for many years now.

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