Haryana does PR

Check out this Hindustan Times story today that talks about the Haryana government hiring Concept Communications Limited (CCL).

The company selected after a year-long scrutiny, will be paid Rs 4.5 lakh a month for a year. It will work in tandem with the state officials. The Director of Public Relations said 11 firms had applied for the Haryana account. A committee headed by chief minister Bhupinder Singh Hooda shortlisted the firm after presentations on “Brand Haryana” Haryana government’s brief to the company was to improve and develop the state as a brand, nationally and internationally. The company has launched a survey in the state and is talking to people at the grassroots level. The firm would be handling Haryana account with its team of 20 people deployed at Chandigarh and Delhi. The company, CCL, started functioning from July.

So congrats to Ravi and others at CCL. Wonder what they offered in their plan though.
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