Indian media scene getting hot
By Editor on Aug 10, 2006 in industry
48 foreign magazines/journals have so far been permitted to bring out their Indian editions, spelling good news for the Indian media and related industries including advertising and public relations. For advertising, it’s more avenues to advertise, more money to the agency. For PR, it spells more choices of media, more pitches, more stories. (Forget about the debate over foreign investment in the Indian media)
Also, radio is going to be the new pitch for PR folks. According to the related PIB release, 237 FM channels are scheduled for commissioning by the end of next financial year. Two FM channels of AIR called FM Rainbow and FM Gold are functioning. There are 16 stations, which are originating programmes as FM Rainbow channel, and four stations originating FM Gold type programmes. In addition, there are 70 local radio stations, 16 non-local radio stations, 25 Vividh Bharati and 30 relay centres transmitting programmes over FM transmitters. Thus a total of 161 transmitters are functioning in FM mode. On the private side, 27 nos. of private FM channels are functioning in the country.
National TV broadcaster Doordarshan, it seems, is bored of being the most watched channel in India for a long time now, and so it is venturing into the US and Canada for the distribution of DD India there. In the UK, it is talking to the News Corp-controlled BSkyB’s pay platform, according to Indiantelevision.com.
On the DTH front, we have Tata Sky joining in. We also have Triple Play technologies coming up doing the rounds with MTNL partnering with Tata Broadband Services, which means home veiwers can watch TV though their phone lines, simply put. DTH and Triple Play players are planning to bring in interactive TV, media-on-demand and many other goodies. My point is – these are going to bring in a change on how people will watch TV over the next few years. Will this affect the way work with TV channels for doing PR for our clients? In a way, this is like a sort of TV2.0 coming up, just like web2.0. Let’s see.
Oh! Btw, did you read about Mickey Mouse coming to India to dance with India’s Chandamama? Technorati tags: PR, Public Relations, India, Media,
Popularity: 3% [?]
On Aug 10, 2006, hobbit said:
Resources for the PR professional-
World list of newspapers at Wikipedia,
World list of newspapers at Answers.com,
Indian Readership Survey 2006: Dailies, newspapers see decline in readership, Newswatch.in,
On May 5, 2007, India Radio said:
Yeap
On Sep 19, 2008, Renjith Nair said:
I would like to comment that, most of the Indian Media is politically biased, especially when it comes to BJP rules states they are surprisingly misleading the readers and viewers in this country. Infact, in my true knowledge BJP ruled states are doing well in all aspects compare to other states.We know that there is not a single news paper or visual media which is not run by a family in this country.If you consider CNN-IBN it is the most visibly biased visual media channel ever India have seen, so obsessed with Gandhi dynasty,Rajdeep and his Wife Sagarika is totally after Narendra Modi and BJP. If Modi sneezes it is a headline story in CNN-IBN!.if you consider NDTV PRANNOY ROY is trying his best to be a pseudo-secularist. But if we closely watch each of their programs it is increasingly getting biased and a person with common sense can understand what is going on behind the scene.Prannoy Roy and Barkha Dutta believes they are the only intellectuals left in this country!.If you look at the news papers, we know the history of Indian express. What role Goenka played in Indian politics utilizing his family run news paper business.Vir Sanghvi of Hindustantimes ( Late KK Birla is a staunch congressman) is all the way praising Sonia as if his career itself is pledged for that cause. A fair exemption can be made for Times of India ,I don’t know If I am correct.Otherwise there is a serious conspiracy going on this country by these new founded intellectual Pseudo Secularists.We must be able to differentiate what is right and what is wrong as these channels are targeting young urban population mixing news with bit of masalas. They are not aware that their credibility and neutrality is being lost infront of the masses.In India Media ethics is a neglected truth.It is the era of family run businesses for personal and political gains.Who care where this will lead the country to?????