The ICCO Summit: who all are participating?
By Editor on Sep 5, 2006 in association
The ICCO Global Summit 2006 ‘Forget Best Practices, Think Next Practices’ at New Delhi is just one month away. The list of speakers is impressive and the sessions look tempting. There is also a PRCAI Matchmaking Session wherein Indian PR agencies can seek suitable global partners and affiliates.
So who’s participating? If I am the owner, CEO, or VP of an agency, definitely I will. But if I am just an Account Director or younger, will I shell out Rs. 10,000 – special rate for PR professionals below 30 years of age? Or if I am a student, will I take out Rs. 5,000 for attending this conference? I asked Prema Sagar, founder chairperson of PRCAI.
She explained that folks these days have more opportunities to spend than ever before. Often, money is spent on mobile phones, x number of jeans, bars, ….and rightly so. That is also an essential part of living life in today’s world. But a little investment for one’s own future is not a bad idea.
Why can’t our agencies (employers) pay for us? She said an organisation spends a lot of money in a structured manner for training everyone. They cannot pick some and leave others when it comes to something like ICCO. Individuals need to spend for their own knowledge and growth. After all you take that with you wherever you go.
She gave me an example…’Before I started Genesis more than 14 years ago, I was financially challenged to pay for doing a course in PR. There was nothing suitable in India. The course I did in UK cost equiv of Rs.1,50,000 at that time. I borrowed the money and went for the course….I can say it paid back many times over. This summit will make sense only to those who are committed to and passionate about this profession.’
So that’s the Genesis Burson-Marsteller lady for you. See you at the summit!
Technorati tags: PR, Public Relations, India, Marketing, ICCO, Genesis, PRCAI, Burson Marsteller,
Popularity: 2% [?]
On Sep 6, 2006, pov said:
I think it should be treated as mandatory for all employees as a prime responsibility of the organisation. But what more can we expect after hearing from Genesis!
On Sep 6, 2006, hobbit said:
That’s what we would all love. Isn’t it?
On Sep 6, 2006, SK said:
Anybody aware of any PR agency paying for their employees for this summit, barring the CEOs, of course?
On Sep 6, 2006, Anonymous said:
Hey life ai’nt as tough as u make it out to be, we have many of our colleagues attending the ICCO summit, all paid for by the firm let me quickly add:-), now keep guessing who “we” are. Seeya at the Summit.
On Sep 7, 2006, SK said:
Probably one of the PRCAI member PR agencies
On Sep 7, 2006, Anonymous said:
10,000????? Is Prema Sagar gone mad?
If anybody can, then pls tell her that its still a huge sum for many of us. I believe the justification for fees is for the YANKEES lifestyle rather than for a passionate PR youngster.
And if the industry blvs those summits are most benefited by middle and top management. Then nobody should be blame for future of PR.
On Sep 7, 2006, sp said:
Why can’t PRCAI make this a free entry for all PR people, if it wants the summit to benefit the industry, since it is the industry body itself? They can get the money from the sponsors.
On Sep 7, 2006, booo said:
If the summit was for freshers and middle management ther should be one 0 less…
On Sep 8, 2006, Anonymous said:
Thanks to Prema Sagar…Do you have an idea that ppl ( Trainees ) are working for 5,000/- 7,000/- month at your own organisation called Genesis !!!
The Senior people of India PR Industry are behaving like the Ayurvedacharya…they wish that no body should learn from their experiences…that will, anyhow,kill those persons and ofcource will hamper largely this Industry.
Why not this summit is free for all the new people of this Industry…why not the big agencies like, Adfactors,Genesis,LinOpinion,H&P,Mutual,Vaishnavi, Sampark etc are ready to bear all the expenses or they should have to come forward that we will manage the expenses…but the basic need is to make this summit available for all the new generation of this Industry…no, they wont…because they dont want to spread the knowledge across the new generation…so that, they can rule this Industry…no…no…they cant…because…one cannt stop thinking of others..which we new generation people have like anything… CHEERS !!!
On Sep 12, 2006, pov said:
at least we can expect a briefing session on the summit before the due date to ensure easy facilitation
On Sep 18, 2006, Anonymous said:
LOL!…what happened to u Prema? it looks GBM is doing its own PR here.
“Hey life ai’nt as tough as u make it out to be, we have many of our colleagues attending the ICCO summit, all paid for by the firm let me quickly add:-), now keep guessing who “we” are. Seeya at the Summit.” DONT WORRY…IT WILL BE VISIBLE AFTERWARDS..WE WILL SEE, THE GOOD, U BRING To PR INDUSTRY…BY NEXT YEAR U ALL WILL BE IN ANOTHER AGENCY.
On Sep 28, 2006, managinginnovation said:
10,000…ha ha ha, whz going to pay tht much on their own..neither i think any big agency will pay tht much for the junior or middle management…well, just for my understanding apart from faltu Strategic PR gyan what else we are going to get…just wondering which agency is paying for their employees….hmmm….let me guess…genesis it seems, don’t worry the same will be Deducted from ur salary….