Subscribe to India PR Blog

To get the latest posts from India PR Blog, enter your email below

Twitter India PR Blog

Survey on Indian corporate press releases

By Editor on Nov 2, 2006 in Pressrelease

Prime Point Foundation’s October 06 issue of Corporate e-zine PR-e-Sense has the results of the survey on Indian corporate press releases. I couldn’t resist putting it here, as I am so in love with surveys in the Indian PR industry. This is straight out of the newsletter.

The survey was to get the perspective of PR/CorpComm professionals and the journalists on the ‘Corporate Press Releases’ released to the media. 38 PR/CorpComm professionals and 23 Journalists responded to the survey and gave their views anonymously.

Conclusion

1. Generally both PR/CorpComm professionals and Media persons have agreed that the quality of ‘Corporate Press Releases’ need to be improved. While PR/CorpComm persons have rated their own press releases at 51%, media persons have rated at 47%.

2. Both PR/CorpComm professionals and media professionals agree with the listed deficiencies, like lack of newsworthiness, usage of marketing and promotional information, etc.

3. Interference from the Corporate Management, while drafting the press releases seems to be eminent, as more than 60 percent of the PR segment and CorpComm segment have uniformly felt the same. This may be because of the lack of understanding of the ‘media
functioning’ by the Corporate Management Executives.

4. Nearly 70 percent of the Media professionals are unable to get in touch with the concerned persons or to get the required information. More than 60 percent of the Press
Releases get rejected or discarded for various reasons.

5. More than 60 percent of the Media professionals prefer to get the press releases through email followed by fax or hard copy.

Recommendations

1. Training programmes need to be organised by the Managements or professional bodies to train / reorient the PR/CorpComm professionals on drafting of Press Releases both in English and Regional languages.

2. Corporate CEOs and other Senior Management executives should get themselves acquainted with the ‘media functioning’. Professional bodies like CII, FICCI, AIMA may organise brief programmes to Top Management professionals in association with PR bodies. Such programmes should enable CEOs to interact with Senior PR professionals and Media professionals.
Technorati tags: , , ,,

Popularity: 3% [?]

About the Author

India PR Blog is the leading public relations site in India and ranks among the top 25 PR blogs in the world. It is written by a team of PR professionals and journalists from a cross section of organisations and provides PR resources, tips, discussions, tools, and analysis of the PR practice, industry developments, trends, issues, and media developments. The initiative is an attempt to gather some of the experienced and young minds from the Indian PR industry, share them freely with one and all, have a discussion, and help take the industry forward. The blog is read by more than 1000 PR professionals across levels and organisations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific. You can contact Editor via email here or online here.

1 Comment(s)

  1. On Jan 30, 2009, Suresh Mangaladurai said:

    The findings of the survey are quite right. Senior PR professionals themselves are found lacking in the skill of writing a release. Usually they make their juniors prepare the same and embellish it with a couple of corrections just to show they are the boss. At times good copy written by juniors is also rejected by such ignoramuses just because they were not up to the requisite level to appreciate style and substance.

Post a Comment

« Previous Post
Next Post »