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ET Hi Life on Saturdays

By Editor on Jan 14, 2007 in media, mediarelations

The more, the merrier. As leading financial dailies ramped up their papers by adding more pages and bringing out weekend editions, PR people in India are finding more opportunities to pitch in their stories.

We are waiting for the HT and Wall Street’s financial newspaper to see the light of the day. Supposedly the paper might be finally out in Feb-March. While everybody knows that it is coming; the folks at HT are keeping the name, price, and colour of the paper a top secret.

The Economic Times has now come out with 4 extra pages section on Saturdays called ‘Hi Life’.

Hi Life will have sections on a) a topical issue like BT cotton this time, b) business of bollywood, c) culture- cinema, books, art, and d) personal profiling of CEOs, entrepreneurs, and policymakers.

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