PRSI Chennai is organising a seminar on travel tourism and hospitality PR at Chennai on Jan 19-20, 2006.

India is seeing an upsurge in these sectors thanks to the economic, IT, and BPO boom, along with a good brand India projection globally. The opportunity now is to build on brands, take marketing initiatives, and leverage Public Relations to greater heights, says PRSI.

The seminar will deal with broad subjects and case histories will be taken up by around 12 speakers covering the overview on the booming tourism and hospitality sector in India - the picture ahead, the cutting-edge strategy in tourism and hospitality, and re-branding the Indian carrier, among other sessions.

The Tamil Nadu Minister for Tourism Shri N Suresh Rajan and the Union Minister of Communication and IT, Shri Dayanidhi Maran will take part at the inaugural session.

The delegation fee for the seminar is Rs.1500 for PRSI members and Rs. 1800 for non-members. Three or more participants as group will benefit 20% discount.

Registration and participation enquiries - Gajanana, 1, Tarapore Avenue, Harrington Road, Chetpet, Chennai 600 031. Phone: 28363051 / 98402-47624, 9840247624, 9841022345, 9940198135 and 044-2836 3051.