We have heard about press release optimisation for the web, which in simple words means you write your press releases stuffed with keywords that search engines like Google and Yahoo are likely to pick up. This helps in having your press releases come out in relevant online searches and in turn helps boost your marketing and sales prospects from the web, besides the pure coverage factor. Online Marketing Blog has a good post on how to use press releases as marketing tools.

Interestingly, the post also had me thinking since some of the tips can actually be adopted today and even when we are not doing any hard-core SEO stuff. Check it out:

1. Links to action opportunities – Examples include: white paper downloads, free trials, special offers, podcasts, webinars, reports, email newsletters and consultations. So today when we add any new press release to our clients’ websites, we can add links to other pages talking about the examples above.

2. Offering a summary of the press release to the media, offering an exclusive and suggesting story ideas – Maybe we can say the heading, the sub-heading, and first paragraph are the summary. However, how about actually writing a summary so that journalists can get a grasp of the main points of the entire content? We offer interviews on the phone till now when we follow-up for press releases. Can we put up this offer on the press release page?

3. Writing a blog post version of the news and submit to relevant social media sites - This will be a slightly informal version of the press release and can talk about the announcement came through, any issue they faced and how they overcome it, what other people and industry analysts have to say about it, etc. etc…

Also click to Secrets of Press Release from where I got the tip off today- a nice site on what more can we do with our press releases.

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