Subscribe to India PR Blog

To get the latest posts from India PR Blog, enter your email below

Twitter India PR Blog

Some more Indian PROs at the PR Week Global Account blog

By Editor on Jun 19, 2007 in PRagency, blogosphere

Another Indian PR blogger, Jai Xavier Prabhu David, Director & CEO, PRHub, Bangalore, writes for PR Week’s The Global Account. Good for us, readers.

An excerpt -

I would characterize the PR business in India as being in between the second or third stage of evolution if we were to take the US as at the fourth stage.

The key trends that we see are:

- outbound work out of India is likely to leap as Indian companies go global with a vengeance, acquiring and establishing presence in markets overseas; infact this will change the contours since it then positions India not as a market for local PR services but a market where global PR itself originates

- more and more maturing of the local industry with the processes and systems getting more aligned to the global ones

- increased footprint of the large global players in India and most large and medium firms getting aligned to some global network or the other over a period of time

- the large global players unless they grow inorganically cannot dominate the marketplace in India for some time to come due to variety of reasons

- there will be some attempts at vertical focus though it has not been a successful model in India

- the fee levels will raise in India to global levels or atleast closer to it

You might like to see this one also from Deepa Thomas, Manager, corporate communications, eBay, India:

An excerpt-

The big change in India in late 2006 and 2007 is the large number of television channels in English, Hindi (National language) and in various regional languages.

Another emerging medium is online. Online news sites are no longer just picking up news from a print newspaper or a wire service, but instead focusing on writing their own stories, doing their own interviewing.

Online sites include general interest ones as well as advertising and marketing focused news sites whose daily news updates go directly to tens of thousands of marketing folks. They have also started the concept of breaking news and sending out alerts on stories that they know about first.

Related post: Indian PR blogger writes for the PRweek Global Account blog

Tech Tags:

Popularity: 4% [?]

About the Author

India PR Blog is the leading public relations site in India and ranks among the top 25 PR blogs in the world. It is written by a team of PR professionals and journalists from a cross section of organisations and provides PR resources, tips, discussions, tools, and analysis of the PR practice, industry developments, trends, issues, and media developments. The initiative is an attempt to gather some of the experienced and young minds from the Indian PR industry, share them freely with one and all, have a discussion, and help take the industry forward. The blog is read by more than 1000 PR professionals across levels and organisations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific. You can contact Editor via email here or online here.

2 Comment(s)

  1. On Jun 20, 2007, Rajiv said:

    It’s Great for us. I will spread the word as well.

    Cheers!

  2. On Jun 26, 2007, hobbithob said:

    that’s great, Rajiv.

Post a Comment

« Previous Post
Next Post »