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By Editor on Jun 27, 2007 in blogosphere, downloads
1. Social Media - A free introductory guide to the world of blogs, wikis, and other new media. Select PR case studies also included. Get it from the Corporate Engagement blog.
2. PR Measurement - A free PR measurement book by KD Paine on measuring relationships with the traditional media, social media, investors, and other communities.
India PR Blog is the leading public relations site in India and ranks among the top 25 PR blogs in the world. It is written by a team of PR professionals and journalists from a cross section of organisations and provides PR resources, tips, discussions, tools, and analysis of the PR practice, industry developments, trends, issues, and media developments. The initiative is an attempt to gather some of the experienced and young minds from the Indian PR industry, share them freely with one and all, have a discussion, and help take the industry forward. The blog is read by more than 1000 PR professionals across levels and organisations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific. You can contact Editor via email here or online here.
On Jun 27, 2007, Anonymous said:
So Finally, you are showing interest in PR Measurement & Analysis. I would love to add more to it. How many companies / agencies are providing real measurement / analysis services in India, does anyone have any idea?
- measured wizard
On Jun 27, 2007, hobbithob said:
halo, welcome back. oh i always have interest in PR measurement. Couldn’t write anything on the topic. Anybody has any inputs on who’s providing measurements? cirrus? maybe..and …is it effective? how do you translate clips column cms into business benefits? hmmmm. discussable.