Having a look at the top media relations tips from this blog in 2007:

1. Best media relations practices by PR professionals: What is the best way to issue a press release? What time of the day do we issue a press release and on which day of the week? How do PR professionals pitch for a story and what are the most-preferred options? Recently we conducted an online survey ‘Media Relations Best Practices’ on this blog and it was responded to by around thirty PR professionals and journalists who are readers of this blog. Here are the results.

2. 15 media relations tips by PR professionals and journalists: A list of select media relations tips from PR professionals and journalists who participated in the recent online survey ‘Media Relations Best Practices’ on this blog.

3. Pitching to media - 5 key factors to keep in mind: What does it take to sell a story to a journalist? These are some key points gathered from interactions with the scribes over the years.

4. Media pitching advice from the media: “Read the magazine, and send us a relevant idea, supported by key facts and no waffle” - an advice to all those pitching to the media, summed up Stuart Bruce of a pitch guideline from Real Business magazine. Works well for all PR folks across the globe I guess and in India too.

5. Getting the best out of press releases: We have heard about press release optimisation for the web, which in simple words means you write your press releases stuffed with keywords that search engines like Google and Yahoo are likely to pick up. This helps in having your press releases come out in relevant online searches and in turn helps boost your marketing and sales prospects from the web, besides the pure coverage factor.

6. Media relations tips for spokespersons: Here are some good media relations tips for company spokespersons.

7. Online PR - fast 5 Q&As with Sally Falkow: Adopting an online PR strategy is a must today if you are handling a technology client. That said it is not restricted to technology companies. There are dozens of lists of companies outside the technology vertical that have successfully benefited from well-planned online PR campaigns. these are some good tips by Sally Falkow, President of Expansion Plus Inc., a renowned Internet marketing and PR company, on how to successfully manage an online PR campaign.

8. Best time of the day to pitch a journalist: Often as PR professionals, we wonder when is the best time of the day to pick up the phone and pitch a story to a journalist. Getting a journalist at the right time increases our chances of getting a successful pitch. You might not want to catch a journalist when he/she is interviewing someone, writing a story, or running around in the field. But if you caught him/ her at a good time when he/she is in an open frame of mind and willing to listen to ideas, you can explain properly what you have in mind. This post explains how a day goes for journalists and what time of the day PR people should contact them to get maximum attention from them.

9. How to create more resourceful PR events: There is rarely an important event where you don’t have a media desk or room. This is usually manned by a well known PR agency, who may have also arranged for computers, Wi-Fi and refreshments for journalists. But are they being resourceful enough to meet the more critical needs of the media present? This is a list of tips for boosting your events.

10. Top 10 reasons why PR professionals should pitch to small blogs: There are big blogs and small blogs. PR professionals are seemingly on the lookout of top league blogs to pitch their client stories. What about the smaller ones - the B list blogs? Here are the top ten reasons why you might want to start considering pitching to a small blog.

11. Developing relationships in the World Wide Web: Some people fondly call it PR 2.0, in few western PR markets they have even moved to PR 3.0 and some call it Digital PR. What exactly is it? Does online PR exist? Can we develop relationships in the WWW? Well, let’s try and find out.