Business blogging in India is evolving, but yet far behind the tech and bloggers of other subjects. So when Gaurav came up with the idea of running a collaborated weekly digest of the best of business blog posts, it sounded good.

So here we are, India PR Blog is part of this initiative, doing its bit to help promote business blogging in India. The initiative is simple. Here is the brief explanation:

We will form a network of 5 to 10 influential business bloggers — Veerchand Bothra, Rajesh Lalwani, Ranjan Varma, Kiruba, Gaurav Mishra, Gautam Ghosh, and your own India PR Blog to begin with — who will publish a weekly roundup of Indian business blogs on their respective blogs.

The roundup will consist of about 5 high-quality posts written by (new and established) Indian business bloggers. We’ll typically share the link with a small excerpt and our own comment on the post. The posts to be linked to will be decided among the network.

The posts can include all business topics including marketing, advertising, public relations, human resource management, finance, and entrepreneurship.

So there it is. Simple. And so here are this week’s roundup:

1) Kamla Bhatt interviews ItwoFS’s Karthik Srinivasan on plagiarism in Indian film music

Ever wanted to know the status of plagiarism in Indian film music. itwofs.com is a chronicle of plagiarism in Indian film music. Read about the initiative from Karthik Srinivasan from this interview by Kamla. Soon we might hear about Karthik being sued by Bollywwod music composers, or the latter being sued by the original copyright holders thanks to this site.

2) Maninder on what’s wrong with Idea Rocks India’s MSN microsite

A good insight and a piece of advice to all those companies jumping into the online gold rush today. I actually have more to say that what Maninder had to say. Create a (micro) site, add some flash designs (but that takes 5 minutes to load …yawn), throw in some games and contests, tie up with a few restaurants and movie halls, and pray that everyone from your target customer group will log in. It takes a lot more than that to create the next Orkut or YouTube, or a closer Gang of Girls. There is no originality in the online campaigns going on today. Maybe we need another itwofs for such campaigns.

3) A three part series on startup financing in India: 1, 2, 3

A good writeup by Kartik Must read for all entrepreneurs. And something I will refer to when I am ready for my startup

4) Guest Post by Mayank Bidawatka, Head of Marketing at RedBus.in. on Pluggd In this post, Mayank demystifies SEO and SEM concepts

If you are eager to know about search engine optimisation and search engine marketing, read this post. While it won’t make you know how to search engine optimised your site, at least you will the basics.

5) Sudipto Majumdar on the rise of gaming cafes in India and Sashi Reddi on the Indian gaming business

Gaming is fast taking on the Indian landscape. I had a colleague who told me that in her previous office, most of the executives will go to gaming sites between breaks. Gaming breaks instead of cigarette breaks huh. These are some good reads on the emerging vertical.

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