By Tushar Panchal on Apr 3, 2008 in Indian PR industry
Last weekend, I was invited to speak on Advertising Vs. Public Relations by one of the large advertising agencies in Mumbai as part of their constant learning program. I made two slides presentation. I enjoyed every moment of my discussion with them and feeling very happy that I helped them to break some myths about PR and PR professionals - one of them was wondering what do we write in Release Orders? 
and another girl was wondering whether we look like humans or not?!
Sharing those two slides for you. The fonts are inspired by Tom Peters, and there is a high probability that even the first slide is from one of his presentations. Your comments are welcome.
The first slide was:
The second slide was:
About the Author
Tushar is a communication specialist with over 15 years’ of experience in communication fields such as advertising, corporate communications, public relations, public affairs and marketing communications. He specializes in relationship management and development and implementation of marketing and corporate communication strategies, which includes pitching, positioning & other aspects of Branding through communication.
As part of a continuous learning process, Tushar shares his knowledge as a visiting faculty to various management & communication institutes like Mudra Institute of Communications (MICA). He is also been regularly invited to deliver speeches on branding, social media & public relations by various industry bodies. He conducts various training programs on communication and soft skills for corporate houses and has trained more than 140 senior and middle level professionals from banking, engineering and manufacturing segments. You can contact Tushar via email here or online here.
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On Apr 3, 2008, himanshu kapadia said:
i remember once an ad person asking me what is “Press Release” - i showed him with my hand movements like the lory driver would blow the horn - press release, i asked him what is “release order” he replied it was not as interesting as the press release.
great fonts , it reminds me of one of those ramsay movie titles
On Apr 3, 2008, Palin Ningthoujam said:
Neat, Tushar. But hello hello, is any ad man listening?
On Apr 3, 2008, Tushar said:
Dear Himanshu:
I am sure he couldn’t have explained it in any other way either!
You know what we know the best? I have a picture with a cute line, which says it all about our ability and strength.
“I couldn’t repair your brakes, so I made your horn louder”!
All the best for Aks!
On Apr 3, 2008, Tushar said:
Palin.
Admen are programmed not to listen by default. Any arguments?
On Apr 3, 2008, Shashank Jaitely said:
Hi, this note reminds me of chat I had with an account manager of HTA (now JWT) where he told me that he use to have tough time explaining to his dad about what he does for living. After trying many times, he finally told his dad he was a “dalal” and cuts deals for his clients with consumers.
When my dad asked me what I do when I ventured into PR, I told him that I work for a beauty saloon and make ugly people look good…! Not sure if he got the point, but he has stopped asking me that question…:-)