Hancock and PR
By Palin Ningthoujam on Jul 17, 2008 in PR movies
Now that Hancock is out in all big theaters across India , PR folks must be getting a sweet surprise to see that even a super hero sometimes needs good PR. We have Jason Bateman, a PR guy who after being saved by Hancock deciding to use his PR skills to change the poor image that the drunk super hero has. So what happens next? Hancock surrenders himself to the police and lands up in jail, shaves, dons a clean super hero suit, say nice things to cops, and learns to save people without causing collateral damage.
I quite liked the Hancock’s PR campaign, if you’d call it that. There was no excessive media scouting. The focus was on Hancock and what he needs to do to change his image. There was no ‘this is what I do’ and we have to spin it to make it to look good in front of the public. (are our clients listening? ) No TV and newspaper interviews. You focus on doing something good and the media ultimately follows you. Of course with some good creativity like the PR shock factor in the movie when Hancock surrenders himself to the law, standing apart as a classic PR stunt.
Ultimately, the movie has done some good PR for PR. Cheers to that.
Photo credit: IMDb
Popularity: 9% [?]
On Jul 17, 2008, C.J. Singh said:
The moral of the story is that Public Relations is NOT a substitute for TRUTH. And that is why it is a consultancy, a strategic communication partnership with the client; where the client has to listen to the PR onsultant/practitioner, and put his/her own office in order, instead of asking a PR person to white wash the image, which it doesn’t do. Hope all the corporates are listening.
CJ Singh
CorePR
On Jul 18, 2008, Araba said:
thanx for post. its great article
On Jul 18, 2008, Anny said:
One of the best post, so far.
I don’t think our clients would agree to this…”You focus on doing something good and the media ultimately follows you.” And the question is, how clients will come to know what is proved good for them and who is following them???
Analytics: The answer is here.
Assessing your image in National edition of leading publications can give you a better idea about your image. No need to analyze each word in each clip.
Best,
On Jul 18, 2008, CJ said:
True Anny. That’s the tragedy, that the very meaning of “what’s good” has taken a plunge, since truth is no longer sacred; the good is only what is “good for the company or the individual or the self”; and where CSR is also a lip-service to “better an image” and not a part of “being esentially good”.
More than the image in the national publications, there would be other analytics like employees’ motivation, efficiency and productivity, and even their turnover; customer complaints and feedback of all other stakeholders would provide clear assessment of where the corporate image stands.
CJ