Lets Rate The Media


It’s been over a year since we conducted a survey here at IPRB but the last time we did it, we had some eye opening stats coming out. 

Now what is this new survey? The media in India today is often based on on their readership figures, but as PR professionals we know that their content and style matter a lot. And who else to ask than PR professionals about media houses and journalists. We have five simple questions and hope you can take two minues out of your time to fill this short survey. Your inputs will be much appreciated. 

There is only one answer for each question and that might appear a bit tricky but we think that is one way to just hit on to the best without complicating things too much. 

To go to the survey, please click here: Let’s rate the media

Popularity: 8% [?]

About the Author

Palin NingthoujamPalin Ningthoujam is Genesis Burson Marsteller's Digital Strategist and is the founder of India PR Blog. He also blogs at Advocable.com and has written for Mashable.com, New Communications Review, and Desicritics.org. He has worked at leading PR agencies in India and has managed clients across verticals including IT, telecom, automobiles, tyres, FMCG, lifestyle, retail, textiles, banking & finance, hospitality, book publishers, real-estate, market research firms, think tanks, NGOs, healthcare, education, ceramic tiles, and government bodies. You can contact Palin via email here or online here.

16 Comment(s)

  1. On Sep 8, 2008, Free Bee said:

    Not again, man, not again

  2. On Sep 8, 2008, Anony Mouse said:

    Hey cool! A JFK survey with similar sounding questions. Nothing better to kill time with in between writing press releases. 9.55 PM & still working :(

    JFK? just for kicks, silly

  3. On Sep 9, 2008, Samraina said:

    i have already participated. lets see how many people think like me.:D

    @Anony Mouse : i can’t agree with you more ;-)

  4. On Sep 9, 2008, Bhawna said:

    cool, waiting for the results

  5. On Sep 9, 2008, Palin Ningthoujam said:

    Rate karo people…

  6. On Sep 9, 2008, Anony Mouse said:

    ZZZZZZZZZZZZZZZZZZZZZZZZZZZ…

    BTW, i didn’t know only english newspapers had indepth stories, breaking news, best articles etc. Obviously the readership of regional language newspapers must be hitting rock bottom. About time they shut shop. Who reads regional papers anyway??

  7. On Sep 10, 2008, himanshu kapadia said:

    see we always have english over the regionals, like some of the stupid pr plans, has anybody lately read the loksatta, maharatra times, bhaskar, guj samachar……………….we live in india boss, guj samachar has some brilliant stories on comodities which are then translated to english papers:)

  8. On Sep 10, 2008, Bhawna said:

    I agree with Himanshu. We may write and talk at length on how important regional papers are, but how many of us read these publications??

  9. On Sep 10, 2008, Bina Emanvel said:

    Oh, never participated in one of these..will definitely do!

  10. On Sep 10, 2008, Anony Mouse said:

    @ Bhawna – “how many of us read these publications?” Very interesting! Time we had a post on english vs regional language on indiaPRB. BTW, which is the daily with largest readership – TOI, IE, ET, Hindu or BS? You are not allowed to cheat, ok?

    And while we are at it – the survey is to test indiaPRB’s readers’ knowledge of the 9 english dailies, right? Correct me if I am wrong :)

  11. On Sep 11, 2008, Bhawna said:

    @Anony Mouse :) yeah right! we should have a contest on english vs. regional language news papers. any way i know it’s TOI :P . how about TOI’s circulation in Bihar?? ;-)

  12. On Sep 11, 2008, Anony Mouse said:

    Tsk, tsk…not good, not good at all. Frivolous remarks landed Ms. Bachchan in a soup. Do you have a “delete my silly comment” option on indiaprb?

  13. On Sep 11, 2008, himanshu kapadia said:

    a point for bina, bhawna and dear mouse, was just thinking that although the print run and circulation makes toi leader in the list you gave but some one informed me that et gets more hits online than any one else.

    yes i do read regionals also just for entertainment we should read business standard hindi, et gujarati and you will be amused by the headlines they come out with great entertainment

  14. On Feb 24, 2009, asansör said:

    thanks you..

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