The voting is done and the results of the recent ‘Let’s rate the media‘ survey on India PR Blog are finally ready. There were around 382 responses out of which around 300 valid and completed responses were chosen. The results are interesting, though not very different to what many of us already know but might help in putting a number and validating what we think, especially as the votes were from PR professionals who deal with these newspapers day in and out. A big thanks to all those who took out time to share their votes on the survey.

What’s your take? Let us know in the comments.

So here are the winners:

1. Which newspaper do you think comes out with the most number of in-depth/intelligent articles?

Winner: Mint

Ever since its launch, Mint has always positioned itself as a newspaper that analyzes developments in the financial worlds and presents them in a way that is easy to understand to the reader. It has also put focus on coming up with more in-depth feature stories than providing short news bytes.

2. Which newspaper do you think comes out with the most number of inside stories/or spicy bits of companies?

Winner: The Economic Times

The Economic Times, as we know, has come out with stories that have created many crisis like situations for many of our clients. Exclusives, inside stuffs – the kind of things the journalists out there always seem to be after.

3. Which newspaper do you think comes out with the best predictions of economic trends/ business houses?

Winner: The Economic Times

It is interesting to note how The Economic Times has swallowed up a majority of the pie on this question and the above. No wonder this is India’s largest circulated financial daily.

4.Which newspaper do you think provides you with the widest gamut of news coverage?

Winner: The Times of India

Some people have questioned that why include the dailies like The Times of India among the financial dailies. Our take was that these dailies today come up with sections of 8-10 pages of business news that have become financial newspapers in themselves. But perhaps the widest gamut of news coverage might not be limited to only business news here.

5. Which newspaper do you think has the maximum number of journalists who are very professional in their approach?

Winner: The Hindu Business Line

The Hindu Business Line, as we know, is one of those newspapers that puts journalism ethics above anything else. The staff there are also superb, based on personal experiences- knowledgeable, intelligent, helpful, modest.

You can also view a detail report on the survey here.

Disclaimer: The results above are based on an online survey taken over a spab of two weeks at India PR Blog among readers of this blog who chose to participate. The survey is educational and for research purposes and it does not imply the actual standings of these newspapers among its readers, stakeholders, or others sections of the market.

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