• The Domino’s Effect – Domino’s brand cultivated over 49 years…damaged in 30 minutes or less. The latest viral video on the Web today isn’t related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today’s social video frenzy is a real time case study of what happens when the employees of a franchise use online video to inadvertently cause a global domino effect that financially and emotionally impacts other franchises, employees, customers as well as bruising the corporate brand overall.
• Savvy & Energetic: Keys to Real PR – If you think you’ll annoy the media then STOP. Reporters need PR people. We give them stories. Even though members of the media may be busy, prove to people that you’re the real thing, and this genuine, concerted approach will open ears. You will establish yourself not only as a source of useful information, but also as a person in a helpful relationship. Often, the most important part of the PR cycle involves what happens after the pitch! It’s all in the follow-up. Say that last sentence a few times. Please.
• Hanging Tough – In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new market: ready-to-eat cereal had been around for decades, but Americans didn’t see it as a real alternative to oatmeal or cream of wheat until the twenties. So, when the Depression hit, no one knew what would happen to consumer demand. Post did the predictable thing: it reined in expenses and cut back on advertising. But Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies.
• The Rise of Asian Brands | Reputare – Between 2001 and 2005, the number of Asian brands in the BusinessWeek top 100 has doubled to eight. This is no small achievement – especially if you consider the fact that this period has also seen intense and merciless global competition in which powerful incumbent brands from developed economies could delve into their deep pockets to win market share in the new emerging markets. What’s happening? What’s changing?
• A letter to young job seekers – Be prepared with an elevator pitch. Most interviews will start with “Tell me about yourself.” Prepare a one-minute spiel that highlights your strengths and personality, then practice it before your interview. You don’t want to recite mechanically, but you also want to sound ready and polished.
• PDF: Social Media Tools Popular Among Marketers & more – Michael Stelzner interviewed some 900+ Internet marketers to determine how they are using social media to promote their businesses, what social media tools are more popular among marketers, how much time are they spending on social media sites and so on.
• 5 Essential Traits for Community Managers – As corp comm managers today need to play role of community managers for their companies and engage with communities online, they might as well gear up and know what it takes to be a good community manager.
• The 6 stages of Twitter media coverage hell – The media does this with every truly major Internet phenomenon that comes along. It happened with the Internet itself, then e-mail, then the Web, then the tech bubble, then social networking and now Twitter. Here are the 6 stages of media coverage hell that the press and the TV networks are putting us all through.

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