India PR Blog is written by a team of PR professionals and journalists from a cross section of organisations. Currently the regular writers team consists of…

In alphabetical order,

Madhavi Mukherjee

madhavi.mukherjee@gmail.com

Madhavi is a Principal Consultant and Practice Head - Media and Entetainment at Hanmer & Partners. She has more than five years of work experience and has been with Hanmer&Partners for the past three and half years. She has handled Clients with mandates for Corporate PR and her forte lies in working out Integrated Communcations Strategies for her Clients. As a Senior Consultant Madhavi is supported by a team that is dedicated to meet requirements of Clients fulfilling their Corporate mandates. She also has expertise in handling Advertising and Media agencies in her Client portfolio. Clients in her folio are some of the top names in their sectors across industries.

Madhavi also heads the Media and Entertainment Practice in the Agency and is responsible for the overall consultation and Stategic Direction to teams handling accounts in the Media aand Entertainment Space.

Madhavi has been a Communications Student throughout her higher education. She is a graduate from SNDT University in Communications and Extension Education post which she pursued her Master’s degree in Communication Studies with Video Productions as her majors from University of Pune where she topped her department in Film making and Scripting. She has also completed a Diploma in Public Relations and Advertising from Welingkar’s Institute of Management. Madhavi has been on the Academic Council of SNDT University for Syllabus creation and continues to visit SNDT University as a Guest Faculty for Appreciation of Media. Prior to H&P, Madhavi was a full time Lecturer in Wilson College where she taught the students of BMM appearing for their Boards.

Palin Ningthoujam

http://advocable.com
http://mashable.com
http://www.linkedin.com/in/palin
http://twitter.com/palinn
palinn@gmail.com

Palin is a marketing communications consultant and a social media expert based out of New Delhi, India and is the founder of India PR Blog. He plans PR campaigns and develops creative content for his clients, offline as well as online.

With more than 7 years of experience in leading PR agencies in India, he has managed clients across verticals including IT, telecom, automobiles, tyres, FMCG, lifestyle, retail, textiles, banking & finance, hospitality, book publishers, real-estate, market research firms, think tanks, NGOs, healthcare, education, ceramic tiles, and government bodies.

Palin is an avid marketing blogger and has contributed to a number of online sites like Mashable.com, New Communications Review, and Desicritics.org. He also blogs at his personal blog, Advocable.

Renu Kakkar

http://www.linkedin.com/in/renukakkar
renumrk@gmail.com

Renu Kakkar began her career as a crime reporter with the Indian Express Group, New Delhi, moved into financial investigative genre and quickly rose to assistant editor position in a span of 10 years. She has the distinction of being the youngest reporter (21) at Financial Express investigating the biggest securities scandal of the early 90s. In the late 90s she began an early tryst with mass communications by breaking down complicated economic news so that the readers of her beat stories in The Telegraph understood the impact and would partner the media into finding solutions. She stepped into the corporate sector in 2000 wherein she has been blessed with opportunities to create something new every six months. She has now significant operations expertise in the technology field which include setting up an in-house Software Development cell to develop a gamut of applications for people processes as well as setting up one of India’s first online equity trading portals. Her work in overall corporate branding is backed with a fresh perspective…as a career finance journalist, she brings to the business of public / media relations and executive / internal / marketing communications her unique blend of experience of watching corporates communicate to varied audiences as well as what makes for efficient communication to the masses. Internal Communications is her interest area and she’d rather turn Public Relations on its head by addressing the first ‘Public’ - employees. Work diversity keeps her challenged and allows her to have fun at work.

Professionally, in the long run she is focused on driving communication as a corporate value vs a line function and in the short run she desires to focus on driving Individual social responsibility even though she has taken great pleasure in writing the first Corporate Social Responsibility report for her employer, a diversified and rapidly growing industrial & services conglomerate. Personally, adding to the social happiness index is what makes her grin. On a long haul flight she would like God on her left side, her father on her right, her teenage son, life partner and pet dogs in the facing seats.

Shael Sharma

http://www.linkedin.com/in/shaelsharma
www.spinimc.com
shael.sharma@gmail.com

Shael brings 15 years plus experience in integrated marketing and public relations using diverse media across print, internet, trade shows. His roles have spanned Strategic Global Marketing, Events & Lead Generation, Public Relations, Hi Tech Recruitment Campaign Marketing, Advertising Alliance Management, and Government Relations.

Before starting Spin IMC,a Bombay marketing communications micro-consultancy firm as a founder-CEO, Shael has had various client and agency stints where he has held global marketing & Communications roles at 2020 Media, ITC, IBM, MphasiS-BFL, Siemens, SAS, Text 100, besides being a freelance writer and blogger.

He has worked on and launched successfully many brands in India like Volkswagen, Pierre Cardin, Mango, Hugo Boss, Capgemini, Microsoft, Business Objects, CA, among others. Shael works closely with industry bodies like NASSCOM, CII, FICCI and IBEF.

Tushar Panschal

http://keepwalkingtushar.blogspot.com
http://www.linkedin.com/in/tusharpanchal
http://twitter.com/tushar
tusharpan@gmail.com

Tushar is a communication specialist with over 14 years’ of experience in communication fields such as advertising, public relations, corporate communication and public affairs; and currently the VP at Rediffusion|DYR. He specializes in relationship management and development of marketing and corporate communication strategies including various aspects of Branding through communication. Prior to joining Rediffusion, he has worked with leading communications companies such as Enterprise-Nexus, Vaishnavi Corporate Communications, IPAN and Perfect Relations.

During the last 14 years, he has worked on various communication assignments for Indian and global corporate houses. Some of them are category leaders like Tata Group, Egypt Tourist Authority, Etihad Airways, Singapore Airlines, Citigroup, Philips, Bluetooth SIG, Hitachi, HLL, Zydus Cadila, Government of Gujarat, Rasna, Suzlon Energy and Torrent Group.

As part of a continuous learning process, Tushar shares his knowledge as a visiting faculty to various management & communication institutes like Mudra Institute of Communications (MICA), MET Institute of Mass Communications (Mumbai), GLS School of Management etc.; He imparts his practical experiences in the fields of Media Relations, Public Relations, Brand Management, Public Affairs and Crisis Communications to the PG & Diploma students.

He holds postgraduate management degree in Marketing & Mass Communications from M S University of Vadodara. He also attended a Leadership Advancement Program at prestigious Indian Institute of Management, Ahmedabad. He spends his spare time reading non-fiction management books and taking long drives with family. His prized possessions in his ever-expanding library are personally autographed books by leading marketing and communication gurus such as Al & Laura Ries & Seth Godin.