Marketing, branding, public relations, and social media news, trends, opinions, resources, and reviews
blogosphereBy Palin Ningthoujam on Feb 21, 2009 in blogosphere, industry | comments(1)
Enterprise adoption of Web2.0 technologies – The ‘push’ is in stark contrast for traditional ‘IT’ tools (ERP/CRM/SCM) and the ‘Web 2.0′ tools (Wiki/Blogs). Previously, the need for IT systems was generally realized by the senior management and it escalated down from there-on. That isn’t normally the case with a Web2.0 tool.
Twitter Drives Traffic, Sales: A [...]
By Palin Ningthoujam on Feb 11, 2009 in Indian PR industry, PRagencies, PRagency, blogosphere, industry, industry news | comments(27)
We conducted the 1st Unofficial Indian Public Relations Survey in July 2006 and may we say, it was a much discussed topic in the industry. Now it has been almost two years since then, and we think the Indian PR industry needs a quick reality check. What do the PR professionals think of the profession, [...]
By Palin Ningthoujam on Feb 4, 2009 in Corporate Communications, Online PR, blogger relations, blogosphere, branding, business blogging, citizen journalism, corporateblogging, industry, insights | comments(12)
Weber Shandwick, in association with The Economist, today came out with a report entitled ‘Risky Business: Reputations Online’ based on a survey conducted among 703 senior executives within more than 20 industries in 62 countries spanning North America, Europe, Asia Pacific and other markets. The report revealed interesting insights:
15 REALITIES
1. Reputation threat level is high: [...]
By Shael Sharma on Feb 29, 2008 in Mobile Marketing, advertise, blogosphere, communication, corporateblogging, featured, industry news, media, mediarelations, twitter | comments(11)
After doing battle with scaremongering for the last couple of posts, here’s me wimping out and spinning my own doomsday special for you. Unusually I have had more than enough sleep so this is not sleep deprivation either. The media is awash with the Union Budget news and I don’t seem to agree with anything [...]
By Palin Ningthoujam on Feb 27, 2008 in PR2.0, blog, blogger relations, blogosphere | comments(9)
So you are planning to hire an agency for your company’s social media outreach initiatives? Creating a blog, or a social networking site? Easy. An annual plan, aligned with your overall communication goals? Then it becomes tricky. The social media agencies scenario in India is sadly still in its infancy.
I decide to put down my [...]
By Moksh Juneja on Feb 13, 2008 in PR2.0, blogosphere | comments(4)
Some time back, press releases were perhaps meant only for the journalists. Not so anymore.
Today the consumer is fast becoming the fourth estate. With the increasing influence of social media in our lives, we are now reading/listening and expressing our views using blogs and podcasts, watching videos on YouTube, sharing pictures on Picasa and Flickr [...]
