Marketing, branding, public relations, and social media news, trends, opinions, resources, and reviews
communicationBy Ganapathy Viswanathan on Feb 9, 2009 in communication | comments(12)
I must firstly congratulate the PM’s personal physician and his medical team to quickly assess the situation of the Mr. Manmohan Singh and act fast for him to go for a bypass on an emergency basis. The team identified the right doctors and assured that world class treatment was given to the PM. Since anything [...]
By Ganapathy Viswanathan on Dec 11, 2008 in Indian PR industry, communication, industry | comments(9)
Few days’ back I happen to read a piece in one of the news papers which had highlighted how clients are seriously viewing about their relationship with their PR consultants and partners. I completely disagree in what was mentioned in that story. On the contrary brands must seriously view other communication tools to keep their [...]
By Ganapathy Viswanathan on Dec 2, 2008 in PRmeasurement, communication, crisis communications | comments(4)
WELL THOUGHT PR STRATEGY REQUIRED TO FIGHT THIS CRISIS
The ghastly act of the terrorists to India’s financial capital and the gateway to tourist destinations will further hamper inflow of tourists to this great country. The government and several tourism corporations across India from each states has painstakingly built brand India and through the Incredible India [...]
By Enakshi Kapur on Nov 26, 2008 in Corporate Communications, communication | comments(7)
We have seen that in recent time the spotlight has been put on Corporate America in a way that has not been seen since the Great Depression. Newspaper polls suggest that many investors and members of the general public no longer trust Wall Street and corporate boards for obvious reasons. In order to try to [...]
By Shael Sharma on Jul 15, 2008 in Corporate Communications, Employment, Indian PR industry, Online PR, PR jobs, PR professionals, blog, branding, clientservicing, communication, industry, industry news | comments(8)
Against the background of this carnage in corporate India, the bean counters are finally seeing resurgence, like desert plants, they have waiting out the decade of exuberance. Today they are rising like the proverbial phoenix from the ashes, and promise to be the bane of many brands, marketing campaigns and other assorted still born initiatives. Austerity is back like the rude shock of a cold water bath in the freezing winter!
By Madhavi Mukherjee on May 19, 2008 in communication | comments(1)
As communication gets more complicated and cluttered, confusing and converged into one, I wonder how it is impacting the cultural fabric of our country. Is it impacting in the desired manner? Are we reaching out to the desired target audiences? Are we confusing mass culture with niche metro culture? Are we getting too carried away [...]
