We have come a long way now. We are practicing at a time when Public Relations is considered as a core management process not only in theory but also in practice. ‘Remarkable’, the most nominal adjective which denotes the evolution of PR. From being mere press agents to established image managers. Almost. It’s not only [...]

Some of the best brains in the PR industry today have no formal qualification for doing their job. They hold no diploma from any communications institute nor any management certificate. But when it comes to PR strategy and execution, organizations seek them out. What is it that they do? Do they have some practical lessons [...]

I assume you know why I am late in posting this post today.
I assume you know by now what I am going to write today.
I assume that you must have got decent increment this time and your CV is not floating in the market.
I assume that you have been reading and will keep on reading [...]

“One Black Coffee”“
I spent 20 years in PR agencies before moving to corporate communication” claimed a fragile looking lady with a proud voice as she tried to sink her body in black leather sofa.
“I completely understand what is possible and what is not possible in PR and I never pressurise my agency” another claim slipped [...]

This post is specifically dedicated to young professionals in Public Relations who in the years to come will be the change agents for the industry
I am someone who not so long back, made the transition from a PR student to a Public Relations professional (yes PR to Public Relations ) . From attending [...]

Outlook magazine’s June 11, 2007 edition has come out with its annual Outlook-Cfore college survey and this time, it has ranked the top mass communications institutes in India as well among others.
It says a ‘…major trend is that many top-scoring students are deliberately opting for professional courses like healthcare, hotel management, fashion technology and mass [...]