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Journalists hurling shoes sure has its consequences in the PR Industry

Throwing shoes at leaders and politicians seems to have become the easiest way of registering a protest. These incidents, which have happened in quick succession, have raised many eyebrows. From the traditional trend of mudslinging, now shoe slinging as a new trend is increasingly followed. This has certainly caused concern to many. The National Security Guard (NSG) has already expressed its concern over the security of P Chidambaram. Now it is a cause of great concern for Press Meets organizers too. It is for sure these incidents will not stop there. There is no guarantee that such incidents won’t reoccur in future. Who is going to the be next victim. If for any reasons shoe-flingings are repeated, professionals involved in organizing such meetings or press meets will have a tough time to cope up with them.

Politicians go the digital way

Did our leaders and strategist from various parties learn from President Obama?
But the lingo and buzz word that is making rounds in all the parties are using the new digital medium to connect with the voters. But one wonders how many netizens will go through blogs and other social networking media as the penetration of [...]

Sending out press releases to journalists: email still rules

According to a survey by PwR New Media among 215 journalists, 89% of the journalists surveyed said email is their preferred method of receiving releases. 6% mentioned snail mail and less than 1% of respondents mentioned social media, RSS, fax, and in person delivery.
Also, 85% of the journalists surveyed said that images are very important. [...]

Shepherding Your Clients in Times of Manufactured Media Exclusives

The rapid expansion in the media space has done many good things for the nation. It has provided choice in beats across entertainment, movies, news and education that earlier was simply not ever thought of or envisioned. The proliferation has brought about waves of soaps, contests and now with the first IPL season shaking India, [...]

How to win votes and influence people: Thursdays with Tushar

Though I am not a politician, politics fascinates me. I am one of the very few fortunate PR professionals in the country, who did political communication before and I still enjoy doing it as much as I enjoy watching the mysteries of Indian voters unfold in uncanny manner. I find elections more exciting than T20 [...]