Some of the best brains in the PR industry today have no formal qualification for doing their job. They hold no diploma from any communications institute nor any management certificate. But when it comes to PR strategy and execution, organizations seek them out. What is it that they do? Do they have some practical lessons [...]

I am a little tired of rants including mine so here is a contrarian view, as you can see I do this contrarian thing quite well (or badly depending on your world view today).  This post originally started as a comment and as it grew embarrassingly large, I decided to claim back my Friday from Madhavi [...]

This afternoon at lunch, I could not help sporadically eavesdropping into a conversation between two girls sat at lunch, at a table adjacent to mine, in a restaurant in downtown Fort that I tend to frequent for mid-week inspiration. I didn’t really intend to but the profanities yelled on the cellphone and the incessant chain [...]

The weather in Mumbai or Bombay as I tend to yet and maybe always will refer to it is amazing. For those interested in the weather, the best time to be here is from November through February.
As I look outside the window, around me the madness continues. No one has noticed the weather. When I [...]

This post is specifically dedicated to young professionals in Public Relations who in the years to come will be the change agents for the industry
I am someone who not so long back, made the transition from a PR student to a Public Relations professional (yes PR to Public Relations ) . From attending [...]

A number of young interns at my current and previous organisation would ask what they should look forward to learning during their internships, how they can set their career graph, etc. Being the friendly colleague, I’d give them a few tips whenever I could find the time. I wonder how many interns at [...]