We have talked about using Twitter to enhance your media relations practice in the past. We talked about how many journalists are using Twitter today and some of us are now directly pitching to them using the 140 characters miracle. Our media friends love it too – it’s fast, crisp, and devoid of any fat adjectives.

Some of the best brains in the PR industry today have no formal qualification for doing their job. They hold no diploma from any communications institute nor any management certificate. But when it comes to PR strategy and execution, organizations seek them out. What is it that they do? Do they have some practical lessons [...]

Militant as I sound, it must be the general pall of slow down in Bombay, IPOs tanking, doomsayers with the recession din, the taxi strike, the weather, and the general non happenings of the week.
The only things that I am a little excited about are some tools for research that I have had a chance [...]

The next level of measuring PR effectiveness is whether the target audience groups received the messages directed to them. Have they they retained and understood the message that was intended too. Walter Lindenmann labels this level as Outgrowths.
This level of success of public relations campaign will depend on immediate reaction that you will receive or [...]

We as Public Relations or corporate communications professionals are incessantly asked about the ROI (return on investment) on a particular initiative. What I’ve put together below could be a way to answer to that crucial question. We could actually look at it as three different aspects or phases of measuring the success of a particular [...]

Am sure you are aware that with the year closing in on us, it was time for reviews and serious introspection. So we all got back to our drawing boards to review the year gone by for our Clients, work on Annual Strategies for the coming year and discuss the highs and lows with [...]