Some of the best brains in the PR industry today have no formal qualification for doing their job. They hold no diploma from any communications institute nor any management certificate. But when it comes to PR strategy and execution, organizations seek them out. What is it that they do? Do they have some practical lessons [...]

I am sure many of us have heard about ‘Art of Living’ and the difference they are making in many peoples’ lives. Today, I am introducing ‘Art of Leaving’ and trying to leave a thought so even while you leave, you can live forever in minds of organization and its people. It is said by [...]

“One Black Coffee”“
I spent 20 years in PR agencies before moving to corporate communication” claimed a fragile looking lady with a proud voice as she tried to sink her body in black leather sofa.
“I completely understand what is possible and what is not possible in PR and I never pressurise my agency” another claim slipped [...]

Taking it further from where I left it the last time, Stalagmite Theory could well be how Public Relations slowly progresses towards creating opinions and influences mass values. According to Stalagmite theory, mediated experiences induce long term effects that are very difficult to measure. Fair enough..I wouldn’t delve into measurements and evaluation of PR now [...]

I would like to borrow a concept that is oft used for television viewership to Public Relations and I think it suits just fine. The concept is that of Cultivation Theory or the Stalagmite Theory. I quote “Black et. al. used the metaphor of stalagmite theories to suggest that media effects occur analogously to the [...]

A number of young interns at my current and previous organisation would ask what they should look forward to learning during their internships, how they can set their career graph, etc. Being the friendly colleague, I’d give them a few tips whenever I could find the time. I wonder how many interns at [...]