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Top Tips and Tools To Make Better PowerPoints

PowerPoints can often make or break a career and we need to master the art of creating good looking PowerPoints, especially if we are working in the corporate world. Here are some good reads and tools from across the web and the blogosphere to help you get started in creating a good design.
Remember like experts [...]

Days of Information Overload and Insight Scarcity – Crack Research Tools for PR Commandos!

Militant as I sound, it must be the general pall of slow down in Bombay, IPOs tanking, doomsayers with the recession din, the taxi strike, the weather, and the general non happenings of the week.
The only things that I am a little excited about are some tools for research that I have had a chance [...]

Measuring the success of a Public Relations campaign – I

We as Public Relations or corporate communications professionals are incessantly asked about the ROI (return on investment) on a particular initiative. What I’ve put together below could be a way to answer to that crucial question. We could actually look at it as three different aspects or phases of measuring the success of a particular [...]

Online social media bio builder

As web 2.0 sites keep coming out in hordes everyday and we find ourselves lost in the middle, having registered ourselves in different identities in different sites; the concept of ’social media bio’ is slowly feeling a need to surface. Some days back I read about Rohit Bhargava having developed his own social media bio. [...]