We have talked about using Twitter to enhance your media relations practice in the past. We talked about how many journalists are using Twitter today and some of us are now directly pitching to them using the 140 characters miracle. Our media friends love it too – it’s fast, crisp, and devoid of any fat adjectives.

My wife pointed out this very interesting information and I think it’s one of its kind. Murali D, Deputy Editor of The Hindu  Business Line, has a blog called ‘Just In, Just Out‘ where he publishes press releases he receives on his inbox. Very apt name! The subhead reads ‘What’s hot in my inbox’. It [...]

Apparently a DNA journalist last weekend wrote a story about how a PR executive called him up to pitch a guest article by her client, and she expected the journalist to give her ideas her client can write on. So he was pretty upset.
Normally we all have our own versions of what is good and [...]

The rapid expansion in the media space has done many good things for the nation. It has provided choice in beats across entertainment, movies, news and education that earlier was simply not ever thought of or envisioned. The proliferation has brought about waves of soaps, contests and now with the first IPL season shaking India, [...]

Last night the Kings XI Punjab made another killing! Shaun Marsh produced what some would colloquially describe as giving a right walloping and Yuvraj Singh followed through with more arson on the pitch; the two are the cynosure of all eyes in the cricket world in India, the Commonwealth continents and many points further.
This wasn’t [...]

It was after a long lunch session that she shared this with us: “They promised me an exclusive. The interview with the Chairman was to happen in the next couple of days. The meeting was cancelled at the last minute. Reason? The Chairman had to fly out of the country. Next day I saw the [...]