All Posts Tagged With: "Media Relations"

Dropping journalist names in new business pitches? You might just pissed off the journalist

My colleague Soumya forwarded me some of these tweets by some journos in India. Check them out below. By the way, I also don’t like dropping names without permission. However, it also matter on what context the names are mentioned. During a pitch, if the client asks us if we can tell them about the top technology journalists in India. I don’t think saying mentioning a name there hurts. Saying I know such and such can be little sensitive. But definitely we should mention all relationships are professional. What do you folks say?

Indian journalists Twitter lists for PR professionals

We have talked about using Twitter to enhance your media relations practice in the past. We talked about how many journalists are using Twitter today and some of us are now directly pitching to them using the 140 characters miracle. Our media friends love it too – it’s fast, crisp, and devoid of any fat adjectives.

HBL Editor publishes your releases on his blog and allows you to see his interview diary online

My wife pointed out this very interesting information and I think it’s one of its kind. Murali D, Deputy Editor of The Hindu  Business Line, has a blog called ‘Just In, Just Out‘ where he publishes press releases he receives on his inbox. Very apt name! The subhead reads ‘What’s hot in my inbox’. It [...]

Calling up journalists without proper planning

Apparently a DNA journalist last weekend wrote a story about how a PR executive called him up to pitch a guest article by her client, and she expected the journalist to give her ideas her client can write on. So he was pretty upset.
Normally we all have our own versions of what is good and [...]

Shepherding Your Clients in Times of Manufactured Media Exclusives

The rapid expansion in the media space has done many good things for the nation. It has provided choice in beats across entertainment, movies, news and education that earlier was simply not ever thought of or envisioned. The proliferation has brought about waves of soaps, contests and now with the first IPL season shaking India, [...]

Media Game Changers-How IPL Changed Indian Marketing and PR Forever

Last night the Kings XI Punjab made another killing! Shaun Marsh produced what some would colloquially describe as giving a right walloping and Yuvraj Singh followed through with more arson on the pitch; the two are the cynosure of all eyes in the cricket world in India, the Commonwealth continents and many points further.
This wasn’t [...]