Do we need a ‘personal leitmotif’ that evokes an image without saying a word?
Dramatists, musicians and artists have been creating leitmotifs that imprint unforgettable memories. For instance, Pink Floyd’s The Wall evokes ‘another brick in the wall’ instantly.
You are a work of art
Creating a leitmotif allows us to ‘lead’ viewers into a multi-sensory experience that [...]

My wife pointed out this very interesting information and I think it’s one of its kind. Murali D, Deputy Editor of The Hindu  Business Line, has a blog called ‘Just In, Just Out‘ where he publishes press releases he receives on his inbox. Very apt name! The subhead reads ‘What’s hot in my inbox’. It [...]

We have come a long way now. We are practicing at a time when Public Relations is considered as a core management process not only in theory but also in practice. ‘Remarkable’, the most nominal adjective which denotes the evolution of PR. From being mere press agents to established image managers. Almost. It’s not only [...]

By far, the most interesting detail about Public Relations and Marketing in the ‘digital’ phase is how the target audience is not just a target anymore. It is the owner and director of your communications campaign. You and I will get the client’s message across only if the message has been approved by the customer [...]

Recently we did an event for an eye wear company for the launch of its new collection. Even though I knew it was totally a lifestyle event, I was expecting a little bit of a corporate element in it. May be because I was running away from the lifestyle part of it as I personally [...]

Strangely, it was a client who taught me this equation, when I’d started my career in PR. I still remember the conversation with the MD of the company, him extolling the importance of PR in his company and me getting very impressed with what had landed in my lap. I was suddenly glad that I [...]